17 Mar Brand Identity in an Online World
To understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy to consider is the concept...
11 Feb Why Would Someone Buy Your Brand?
The primary job of marketing is to get your brand in front of the right audience. When the right people see value in your brand, they buy. So why does someone decide to buy your brand’s clothing?...
21 Jan Lovemarks – Life Beyond Brands
The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi....