How to Get More Customers and Make Bigger Profits by Spending Less on Advertising
You know, one of the most common but concerning failures I see among small business owners is their approach to getting ...
10 June, 2025 No commentYou know, one of the most common but concerning failures I see among small business owners is their approach to getting ...
10 June, 2025 No commentTo understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy ...
05 April, 2025 No commentThe primary job of marketing is to get your brand in front of the right audience. When the right people see value in you...
17 March, 2025 No commentThe concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi....
11 February, 2025 No commentThe Dumb Ways to Die campaign was originally created in 2012 by Metro Trains Melbourne in Australia as a rail safety ini...
21 January, 2025 No commentIf you’re a business owner or an entrepreneur but you aren’t a big fan of being broke, then you’ll probably want to drop...
14 December, 2024 No commentDoing business is a quintessentially human endeavour.
So for copy to be truly great, its words must touch the heart of fellow human beings.
Like a friendly smile, a solid handshake, a warm conversation, a captivating story.
There’s an art to this.