02 May My Top 10 Brand Website Mistakes
As an online brand aspiring to Lovemark status, your website is everything. It’s the virtual equivalent of what would otherwise...
Author: Fabian
19 Apr Brand Identity in an Online World
To understand clearly how an online clothing brand or Lovemark is perceived and received by the market, a great analogy...
07 Apr Why Would Someone Buy Your Brand?
This post is the first in a series dealing with clothing Lovemarks. The primary job of marketing is to get...
26 Mar Lovemarks – Life Beyond Brands
The concept of Lovemarks was conceived by Kevin Roberts, former CEO of global advertising agency Saatchi & Saatchi. It’s a...
17 Mar Dumb Ways to Die
The Dumb Ways to Die campaign was originally created in 2012 by Metro Trains Melbourne in Australia as a rail...