In 2001, I left my job to start my own direct mail business. I sold info products to both small business owners and gaming enthusiasts.

Very successfully, I might add. For about eight years.

That’s where I cut my teeth and developed my craft, old school style.

Paper and ink.

Back then, my sales copy was printed on paper, stapled, folded, stuffed into envelopes and posted.

I licked my own stamps.

Getting my message out to the masses was slow, and it was expensive. If my copy sucked, I didn’t make the rent.

So I studied the masters and applied what I learned.

Once the interwebz started booming, I took my copywriting insights and adapted them to the online world. I have since developed an online service business, an online fitness brand, and most recently an online motivational clothing brand for women. That’s still a work in progress.

Now my calling is to also help other brands and businesses discover success of their own.

Whether you have an exciting brand whose mission is to inspire and uplift humanity, or a small-to-medium business trying to carve out a piece of the market for itself, I look forward to helping you do great things!

Fabian Colussi.
Founder, MPR Media